| Summary: | 碩士 === 淡江大學 === 大陸研究所 === 91 === Title of Thesis : A study on the Animation sector Page : 97
and Its Governmental
Policy among Cultural Industry in China
Name of the Institute : Culture and Education Division
The Graduate of China Studies
The TamkKang Up
Graduate Date : January 2003 Degree Conferred : Master of Arts
Name of the Student : Kim SungKyun Advisor : Dr. Yu-min Wang
金成均
Abstract :
This thesis analyzes the animation industry in the China culture industry and its policy.
The references are collected from China, Korea and Taiwan.
Before the 1980’s, culture industry in China was in backward situation under the autocratic controls of the party and government. However, in recent years, Chinese government made lots of efforts on promoting and developing cultural industry. This research finds that there are two major reasons that explain why China started to pay attention on the cultural industry issues.
1.For Chinese government, culture industry can create jobs for people, leas to more economic benefits and generate additional value is some aspects.
2.Worrying foreign cultures will bring different values, influence the Chinese society and challenge the communist regime; Chinese government actively rushes its own cultural industry to minimize the damages resulted from the impact of foreign culture.
The animation industry is a part of the cultural industry. Under a well-developed structure and good policies, the animation industries will bring a lot of economic benefits for the country. Unfortunately, Chinese animation industry only targets teenagers and children as their major market; moreover, the government controls the industry and use it as its political and educational tool.
The reasons why Chinese animation industry remains in a backward condition are many; for example, the government is incapable of proper policy, the industry is lack of experiences in market analysis and promotion, the public are prejudiced in attitude toward animation products, and the country is in short of experienced worker. If Chinese government fails to undertake the policy appropriate for its animation industry, China will face more and more serious problems on the cultural identification issues.
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