A Framework Analysis of Marketing Decison Support Systems for the Computer Product Distributors

碩士 === 東海大學 === 工業工程學系 === 91 === A complicate marketing and distribution configuration has been established by distributors delivering computer products due to the pressure of various services requested both from their vendors and buyers. The industry is more competitive for the participation of ne...

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Bibliographic Details
Main Authors: Hsuan-Yen Su, 蘇宣彥
Other Authors: Shiu-Suan Lin
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/58734481887196316201
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Summary:碩士 === 東海大學 === 工業工程學系 === 91 === A complicate marketing and distribution configuration has been established by distributors delivering computer products due to the pressure of various services requested both from their vendors and buyers. The industry is more competitive for the participation of new distributors. In addition, the escalating demand of customer service and the rapid change of market incur the decision making more difficult and critical. Under such circumstance, decision makers require a more effective and efficient methodology for a timely and correct decision-making. It is the intent of this research to provide a marketing decision support system (MDSS) framework for it, in particular in the area of sales forecasting in marketing. The aims of the research are to: 1. derive the information requirements of a MDSS for the computer products distributors through the literature review and industry field interviews; 2. provide a MDSS framework utilizing IDEF0; 3. construct a prototype system to demonstrate the feasibility of the system. Preliminary results indicated that the MDSS framework is feasible and adequate for practice.