品牌內化及內部行銷對服務業員工服務行為之影響-以台南市大型百貨公司為例
碩士 === 南台科技大學 === 企業管理系 === 91 === According to the data of 2003 from National Statistics, the outcome of the service industry is more than two-thirds GDP in our country and advanced countries such as USA, Japan and Germany. As a result, the service industry significantly influences the national ec...
Main Author: | 林惠珍 |
---|---|
Other Authors: | 丁文生 |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/93069588687081259480 |
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