Using Collaborative Customer Knowledge Management for Integrated Marketing Communications Improvement

碩士 === 南台科技大學 === 工業管理研究所 === 91 === By Internet age arrived, Electronic Commerce (EC) has completely changed business environment and model. The implementation of e-business applications has continuously growing in a seemingly unabated fashion worldwide. The enterprise competitive condition has co...

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Bibliographic Details
Main Authors: Jiun-Yin Chen, 陳俊穎
Other Authors: Yi-Chen Li
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/43837093219244229823