A Study on the Information Search Behavior and Its Influencing Factors before Buying Taiwan Tour Products by Japanese Tourists

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 91 === Tourism industries in many countries has generated significant revenues. Many countries keep strengthening tourism resource development and marketing advertisement. Facing international trends developed Taiwan government is proceeding, a plan for the multiplic...

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Bibliographic Details
Main Authors: Hsiang-Kai Yang, 楊翔凱
Other Authors: Sz-Reng Chen
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/65812793994518301384