A study of impacts on relational marketing strategies to relational quality and customer loyalty
碩士 === 東吳大學 === 國際貿易學系 === 91 === The keen competition of Cash card market in Taiwan makes commercial banks emphasize customers marketing more. And the establishment of relation quality is very important. Relation quality means through relational marketing to build good relationship with customers,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31891758789161262682 |