| Summary: | 碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 91 === In 1993, Taiwan’s government opened up broadcasting channels, changing Taiwan’s broadcasting environment. In the earlier authoritarian period, the government intentionally used mass media in order to consolidate its ruling power. Both state-run and private media were, directly or indirectly, subject to government intervention and influence.
As times have changed, ideas about a public media free from government intervention have gained popular cachet. Similarly, broadcasting channels are seen as belonging to the nation, and as resources to be cherished and protected as common property. In the past, people that did not have connections with the ruling party were unable to operate broadcasting stations. Now, with the state, ruling party, and military all extricating themselves from direct media involvement, there is more room for the development of a free media.
The times are changing, and so is the role of the media. Should seven state-run radio stations, with their unique social functions and inability to be replaced by private stations, continue functioning? This is the central question addressed in this thesis.
In order to understand the current conditions and legal regulations of state-run radio stations worldwide, a review of the relevant literature is included. Research into the development of domestic radio and the functionality of Taiwan’s state-run broadcasting stations is also provided. The traffic announcement broadcasting station is used as a primary example. Qualitative methodology is central to the analysis, with quantitative analysis providing logical support. A thorough investigation of the internal organization of the traffic announcement station, including analysis of questionnaires distributed to station workers, is included. The theoretical structure of Habermas is employed to examine the social value of the station. Denis Mcquail’s public interest centered formula for assessment of media performance is used to examine whether the emergency broadcast station serves the public interest.
The conclusion is that, following the liberalization of rules and the diversification in broadcasting, there remains room for state-run channels to continue operating. In particular, traffic announcement stations can not only survive as state-run entities, but may also find a market in the private broadcasting sector, given their unique function and irreplaceable public safety notification systems.
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