A Study Comparing the Effectiveness of Endorsement Advertising on International Tourist Hotels between Taiwan and United States'''' Tourists
博士 === 中國文化大學 === 國際企業管理研究所 === 91 === From the angle of empirical evidence, the relationships between types of endorsers and advertising effectiveness have been discussed despite of the discrepant results. Past research with respect to the advertising endorsers was solely focused on a single countr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75842819668093647064 |