The Research among Price Discount Types、Discount Level and Consume Attitudes in Consume Expectatio Behavior
碩士 === 中國文化大學 === 國際企業管理研究所 === 91 === We have to focused on the impact of product categories, catch our consumers’ at-tention and think about their different consume attitudes. In different consume attitudes to plan the great types of price discount and hope to raise consumers’ perceived value and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66544149974764711708 |