| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 91 === Within the past few years, the driven forces of the enterprises have being fast shifted deregulation, competition, technology, globalization, as well as the differentiation of customer needs were among the elements that have impact on every individual. Many software companies have realized they are losing competitiveness should they fail to agility in transforming themselves and fine-tuning the strategy. This study will therefore focus on the mega trend of the transform of software companies into the newly developed web-based Application Service Provider (ASP). The analysis will cover potential key players, alternatives of business model as well as how to develop framework for the assessment of ASP.
The purposes of this study are:（1）Recognize the features of ASP model;（2）Discussing the characteristics of ASP business model, the landscape of this industry;（3）Analyzing the key success factors on running the ASP business;（4）Defining criteria and framework for the assessment of ASP’s position and performance;（5）Developing business strategy for ASPs in early market and mainstream market;（6）The case study, which provided the insight of business practices, will review the strategy of a leading ASP company who showing determination on engaging the cultivation of ASP market.
This study suggests several guidelines for ASPs. ASPs have to fulfill different strategy in market and operation. ASPs should focus on Greater China markets not only limit in Taiwan. And the early market customers should target on the large-scale enterprise to leverage the initial cost and operating expense to survive. And when ASPs enter to the mainstream market, they should apply differential strategy to be the market leader. However the market rule is the winner takes all.
Finally hope the study could help those software companies which eager to transform their business. And as reference for them to develop their own business strategy
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