M & A case study of music industry in Taiwan

• Main Authors: Yen-Yen Chang, 張彥彥
• Other Authors: Tsay, Yang-Tzong
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/02369285795403873874

碩士 === 國立臺灣大學 === 會計學研究所 === 91 === This study is focused on analyzing key successful factors for merger and acquisition of Polygram Music both in Taiwan and in the global market. In this thesis we tried to investigate if the same or similar acquisition strategy a company successfully adopted in one country can be employed by the same or another company in other countries to increase the opportunity of successful M&A. Polygram Music not only is a leading music company in Taiwan but also in the world. The study covers a period of 10 years while Polygram Music was actively engaged in a series of M&A activities in Taiwan. We found that during this period Polygram Music effectively used M&A as a tool to attain fast growth and expand its market share. In this case study, through analyses of various perspectives including industry characteristics, business strategy, M&A strategy, M&A leading posture, integrated management information system, human resource management, configuration of organization and core competence, key successful factors (KSF) regarding to M&A of Polygram Music were identified. The KSF we identified in this study provides a good basis for other companies to duplicate/deliberate and the rationales maintained in this study may be hypothesized for future empirical testing.