The relation of marketing and R&D expenditures to operation performance and firm value － the case of motor companies listed in Taiwan Stock Exchange
碩士 === 國立臺灣大學 === 會計學研究所 === 91 === Marketing and R&D expenditures always are important to enterprise innovation and sale spread, and researchers also concern about these two expenditures’ impact on operation performance and enterprise value. This study applies financial statements of motor comp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13303277991673799468 |