Study on Purchase Behavior of Foliage Plants
碩士 === 國立臺灣大學 === 園藝學研究所 === 91 === This study developed conjoint models to examine consumers’ preferences for foliage plants and to compare relative importance of foliage plants attributes that may influence consumers’ choice behavior. The other purpose of this study was to compare verbal versus pi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98082385593952426270 |