直銷業導入電子商務對其直銷商角色之影響研究--Amway及Quixtar之個案研究
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === Internet application has become an important commercial tool in most business nowadays, its capability of mass and fast transportation of individualized, multimedia information, and its low marginal cost of communication have made the dream of direct marketing,...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82146298617306057064 |