| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === Today, the internet has been commonly used, and the scope of usage is more and more diverse. Different kinds of services which use the internet are appearing continuously, and online learning is one of these services. It uses the trait of the internet to make learning beyond time and distance. People can learn on internet anytime and anywhere. When SARS struck Taiwan in the last few months, online learning has made a lot of effect to help the students to continue to learn.
Even though, online learning is not widely used in Taiwan. Few people would choose online learning instead of traditional learning, except school courses and entrepreneur inside training. This phenomenon is the incentive of this research.
In this research, we will use the product-level theory to classify services and products of online learning. Then use a questionnaire to ask people how they feel the comparison of these items between online and traditional learning. Next, we use the product-segment theory to classify the experience and personality of people to prove whether these experiences and personalities would influence people’s viewpoints of the comparison between online and traditional learning.
Finally, we use the conclusion of investigation to propose suggestion of how to promote online learning for people to refer to.
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