DEBIAS FOR MYOPIC LOSS AVERSION THROUGH PERFORMANCE APPRAISAL

碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === It has been carried out by experiments that the individual is myopic loss aversion, which is explained by mental accounting and loss aversion. At first glance, it seems that people are doomed to fall under myopic loss aversion. However, we believe that there are...

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Bibliographic Details
Main Authors: JAO CHIH YU, 饒芷瑜
Other Authors: 洪茂蔚
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/40078777734506477606

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