| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 91 === In 2010, the total demand for TFT-LCD panels based solely on notebook computers and desktop TFT-LCD monitors is expected to reach 280 million units, and the market value should exceed US$46Billion. This potential demand fits in Taiwan TFT-LCD panel manufacturers’ current product lines perfectly. We anticipate the value of Taiwan TFT-LCD Display Industry in 2003 should be greater than US$8.7 Billion. Based on these figures, we conclude the TFT-LCD Panels Industry will have an influential and vital role in Taiwan’s economic life from now on.
Favoring market expectation, and experiencing fast and dramatic changes through technology evolutions has led TFT-LCD panel manufacturers to make continuous and heavy investment in manufacturing equipment. This requirement for continuous capital investment does not hinder Mainland China enterprises from entering into this industry, and pursuing the market opportunities. How Taiwanese TFT-LCD manufacturers can position themselves and build up competitive advantages to cope with severe competition from Korean and Japanese panel manufacturers will be a crucial issue. Another critical task for all TFT-LCD panel manufacturers is how to deal with the price erosion trends, which are caused by capacity expansion.
This study, through collecting, deciphering data from past development of TFT-LCD industry, and performing “ Five-Forces”, “SWOT” analysis, has generated development strategy recommendations for today’s Taiwanese TFT-LCD panel manufacturers. Hopefully, these recommendations can help domestic panels manufacturers to win this brutal war.
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