The Effect of Additional Charge on Channel Competition

• Main Authors: HSIEH SHENG-CHIEH, 謝勝傑
• Other Authors: David M. Chiang
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/26452083463096499868

碩士 === 國立臺灣大學 === 商學研究所 === 91 === Additional charge is that some supply chain members charge fees that are not directly related to product from the other supply chain members. Retailers can ask manufactures to pay additional charges when the channel power of the retailers is relatively stronger than the channel power of the manufactures; likewise, manufactures can ask retailers to pay additional charges when the channel power of the manufactures is relatively stronger than the channel power of the retailers. For example, slotting allowance is a kind of additional charge that manufactures pay for retailers, and franchise fee is a kind of additional charge that retailers pay for manufacturers. This research discusses four different types of channel structure, including monopoly manufacture, monopoly retailer, exclusive dealing, and common dealing. Besides, this research analyzes and discusses the effect of additional charge on equilibrium retailer price, wholesaler price, demand quantity, retailer profit, manufacture profit, and supply chain profit on each channel structure. Although this research assumes that the number of company is monopoly or duopoly, the conclusion of this research can be extended to any number of retailers and manufacturers. Additionally, this research proposes three comments on former researches that are related to channel competition, including paradox of retailer leadership, inappropriate comparison of channel structure, and misuse of substitution effect.