新產品上市策略之研究--以飲料廠商為例
碩士 === 國立臺灣大學 === 商學研究所 === 91 === With great improvements in technique on product development and increases in consumption level, new products bring businesses considerable profits nowadays; thus, research on the development and launching strategies for new products has been continuously discussed...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79121492025940522015 |