THE STUDY OF TACTICAL LAUNCH DECISIONS- A CASE STUDY OF SELF-MEDICATED PHARMACEUTICAL PRODUCTS

THE STUDY OF TACTICAL LAUNCH DECISIONS- A CASE STUDY OF SELF-MEDICATED PHARMACEUTICAL PRODUCTS

碩士 === 國立臺北大學 === 企業管理學系 === 91 === A launch plan can include strategic launch decisions (such as relative innovativeness, mass versus niche targeting, and lead versus follow) as well as tactical launch decisions (including the types of communication and distribution activities, pricing, branding an...

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Bibliographic Details
Main Authors:	HUANG, YI-HSING, 黃宜興
Other Authors:	楊明璧
Format:	Others
Language:	zh-TW
Published:	2003
Online Access:	http://ndltd.ncl.edu.tw/handle/88584206247708813672

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