Study of Consumer Behavior on Cash Card Application-Take Taipei Region as Example

• Main Authors: YEH. MING-YIE, 葉明弋
• Other Authors: YANG, NING-BIH
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/92496828508835359303

碩士 === 國立臺北大學 === 企業管理學系 === 91 === Along with the increasing popularity of the use of cash card and insufficient availability of loan service for credit card, cash card has become an important financial instrument for banking industry. In the past, most researchers aims at the discussion concerning cash card’s present and future prospect by using industrial analysis, others tries to analyze consumer behavior using distinct variables.<br><br>The purpose of this study focuses on the analysis of consumer behavior with controlling variables in lifestyle and population statistics. The models used in this paper are analysis of regression, ANOVA, and Chi-square test. The conclusions drawn in this paper are as follows:<br>1.Value factor, motivation, and source of information have influence on consumer behavior of cash card users.<br>2.The influence of lifestyle and population statistics is existed on consumer behavior of cash card users.<br>