Determinant Factor when Doctor prescribes -- Anti-hypertension drug of case study

碩士 === 國立臺北大學 === 企業管理學系 === 91 === What are the main factors the doctors will considerate when they make a prescription? It’s always the most important issue the pharmaceutical industry would like to know when they research and develop new products and market them. Hence, I hope to find out these m...

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Bibliographic Details
Main Authors: Ho,GaryChia-Kuang, 賀家光
Other Authors: WONG,SENG-LEE
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/21973637158473258383