A Study on Customer Relationship Management of Cosmetics

碩士 === 國立臺北大學 === 企業管理學系 === 91 === Today, it’s a 「Customer Economy」 time in 21 century. Because of information explosion and consumer consciousness growth, it only exist in completive environments through building the tight relationship with customers. Hence, customer relationship management has br...

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Bibliographic Details
Main Authors: Tsai Chia-Jung, 蔡佳容
Other Authors: Chow Wayne S.
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/55653382086923787530