A Market Analysis and Strategy Planning of Drinking Yogurt

碩士 === 國立臺北大學 === 企業管理學系 === 91 === While the awakening to the health affair is reinforcing, the benefit to human body of drinking yogurt is valued more than before. There are lots of companies, therefore, are expected the market to rise. But how do the marketers grasp the characteristics of consume...

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Bibliographic Details
Main Authors: Kai Wei Wu, 吳凱薇
Other Authors: Wayne S. Chow
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/48108116735120607199