Plane advertisement creativity and application

• Main Authors: Boyao Chen, 陳柏堯
• Other Authors: 蘇茂生
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/14958539595283856334

碩士 === 國立臺灣師範大學 === 設計研究所 === 91 === This research is to show a method of creativity through the use of graphic commercial designing in the arouse and suitable study with originality. There are no doubt in mind that designing activity is done with originality . Design can catch one attention , to reach or to bring to a higher level has to tell whether if it can fit in society needs of demand, in order to provide a best way of problem solving. Bill Gates , in his book , he wrote : ” If a modern man wants to succeed , the most important of all to have creativity and patience of never giving up.” But what about originality ? How do we discuss originality in a more specific matter.We do know, originality to modern designers are very important . But a way of have developing a thing method using controlling function of the brain , transferring data is mysterious as magic , like in a dark chamber . Then , we have to ask our selves this question. How is it do we awaken the originality in our mind ? How do this originality ” be transfer into numbers on the mar- ket and design or advertising with effect ? That is why this research is base on this viewpoint , generally push forward a way of developing method of creativity through actual steps . Through studies from documents and actual case studies and practice to put to the proof , in order to seek method of ways to origi- nality there fore arouse the outcomes of graphic design, join together creativity and tactic of advertisement in a correct matter . Compare and observe , Try to find how designing process take affect , discuss the importance of feasibility study obtaining materials for advertise- ment . Discuss how an idea is brought out , how it is obtained , and how it is linked with aesthetic. I personally sort data into vision , using sports activity and news in forms of poster as a theme , carefully evaluate the difference bet- ween commerce and public welfare through creativity in designing , and seek the relationship between the two.