| Summary: | 碩士 === 國立臺灣師範大學 === 運動休閒與管理研究所 === 91 === The purpose of this study was to apply the service quality mode of PZB to test the service quality of Sports Parks in Taiwan. The study objects include manager, staff of Sports Parks and users in 14 Sports Parks in Taiwan. Using the SERVQUAL of PZB to develop the service quality of Taiwan Sports Parks questionnaire. Surveys had been conducted in 14 Taiwan Sports Parks on May 2003. A total of 706 users, manager, and staff in Sports Parks were contacted.
The study examined users'' evaluation of service quality of Sports Parks through factor analysis, Scheffe''s Method and t-test of the Service Quality Model of PZB to inspect the five Service Quality Gaps. These information help the mangers in Sports Parks to develop broad-line strategy.
Results of the study are as follows:
1.Service quality has the positive effect on Service Value, Equipment, Convenience.
2.On the value of service quality items are measured to estimate the expectation service and the real perceptive afterwards. The results show there is room for further improvements in service quality.
3.By the test of survey, there is a significant gap between staff and users on the service quality.
4.The study objects are all agreed on the importance of service quality of Sports Parks.
Important-Performance analysis was applied to provide suggestions for Sports Parks targeting to users. According to the result of this research, it helped managers to develop the future operation strategy to Sports Parks business.
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