| Summary: | 碩士 === 國立臺灣體育學院 === 體育研究所 === 91 === Abstract
The purpose of the study was to examine the recreation sports consumer behavior of Tainan Municipal Badminton Facility. 370 recreation sports consumers of the facility participated in this study. Questionnaire of the recreation sports consumer behavior developed by the writer was used as the tool for carrying out the survey. Based on the information derived from the actual survey, and employing descriptive statistics, factor analysis, variant analysis, Duncan Verification methodology, t verification and structural equation models, the following conclusions were drawn after data analysis via SPSS 10.0 for Window XP package software:
1.The recreation sports consumers of Tainan Municipal Badminton Facility were mostly male (75.9%), concentrated in the age bracket of 41-45 (25.1%), and above university education level (55.1%); civil servants, teachers and serviceman were the primary occupation claims (24.6%); the monthly income level was mostly between NT$ 30,001~50,000 (28.6%); most consumers have been playing the sport for 7-10 years (23.5%) and 6-8 times a month (31.4%); most consumers spent 1-2 hours (80.5%) each time and less than fifteen minutes (66.8%) getting to the facility by car (57.5%).
2.The primary motives for the recreation sports consumers of Tainan Municipal Badminton Facility were “recreation and entertainment”; the level of experience was “recreation and entertainment”; the consumers were most satisfied with “the quality of facilities,” their primary concern.
3.The recreation sports consumers of different population statistical variants show significant variance in the participation motives, the level of experience, the level of satisfaction and concern.
4.The recreation sports consumers of Tainan Municipal Badminton Facility show significant variance in the participation motives, the level of experience, and the level of satisfaction and concern.
5.The recreation sports consumers of Tainan Municipal Badminton Facility show four paths in the level of satisfaction.
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