A study of the relationship between R&D-Marketing integration in the product innovation process and organizational performance for switching power supply firm.

碩士 === 國立中山大學 === 高階經營碩士班 === 91 === Abstract This study is to investigate the status quo and relationship between R&D-Marketing integration in the product innovation process and organizational performance. Based on the company registered in 2003, a target population composed of 259 Switching...

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Bibliographic Details
Main Authors: Sheng-chien Lee, 李勝謙
Other Authors: Ing-Chung Huang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/72221930686953313995