| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 91 === The growing Internet is more and more important, which affects our society significantly, and leads to the revolutions of industry, like economy of Internet and economy of knowledge.
The main theories of this dissertation are concerning on the concepts of the “Diffusion of Innovations” and “Organization Communication”. The purpose of this dissertation is to research the diffusion of communication channels of Internet, and hope to explore whether the traditional theories can apply to the Internet web site or not.
The object of the research is a web site on Internet named “Loxa”, the URL of which is “http://www.Loxa.edu.tw”. The methods of collecting data are to interview change agent and users of Loxa web site.
This dissertation has some conclusions. First, the communication channels of Loxa web site still follow traditional theories of diffusion. Second, the communication channels of Loxa web site are “missive”, “seminar”, “catalog”, ”interpersonal communication”. Third, the core networks of diffusion of Loxa web site is focused on the information-teacher who manages the equipments of computer software and hardware.
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