| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === Current world economy is impacted by the new and the old economy systems primarily due to high-tech software and hardware products that are constantly emerging to the market place. It has brought many innovations and high efficiencies to people’s daily lives, e.g., the food, clothing, housing and transportation, etc. The influence of this evolution is potentially enormous and such evolution inspires people’s confidence in the current Electronic Age. By reviewing the world’s current economy, it appears that winner’s economy system must rely on both the new and the old economy industries positively. In other words, the new economy has to be established on the foundation of stable traditional industries, and the old economy system must be improved and advanced with the help of the new technology. The basic reason is that the necessities of people’s life are mostly supplied by the traditional industries from the old economy.
As an island nation under the trend of the world’s economy, Taiwan’s new and old economy systems are required to be balanced in such a way that mutually one benefits the other. Because of this concern, the new government proposed a “Green Silicon-Island Economical Development Project”, and aggressively launched a “Boosting Traditional Industry Plan” as well. By cultivating the traditional industries, the new economic technology can prosper accordingly.
At this opportunistic juncture, Company A formulated a 5-year business plan to venture into a traditional industry: manufacturing of friction materials. The goal is to raise 4 million USD for starting up a production facility to manufacture and market a wide range of friction materials, in an effort to respond to the Government’s call of boosting traditional industries. The main focuses of the proposed business are to build a solid manufacturing foundation on Taiwan, to market the products to the entire world, and to thrive the business to excellence with technology-based operation and management.
The variety of friction materials is overwhelming. In terms of material composition, friction materials can be classified into the following four types: semi-metallic, sintered metallic, paper-based, and carbon fiber-based materials. This proposal explores key issues that are essential to the success of the production of all four types of friction materials. These key issues include: industry infrastructure, market size analysis, marketing strategies, operation networking, risk analysis, and core technical strength. Based on the above analysis, a 5-year financial planning is presented. Detailed analysis for the financial objectives on financial feasibility, cash flow, break-even point, and investment interests are also included. ……………
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