The application of B/W model to research the leading brand marketing:A case study of Trend Micro Software
碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === In today''s competitive battleground, the concept of brand equity has proved to be an important source of strategic insights for marketers. This paper is starting with the B/W method developed from the analysis of over 1000 winning brands to establish...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49330486027739852810 |