| Summary: | 碩士 === 國立中山大學 === 大陸研究所 === 91 === Abstract
In marketing, the operation of port is similar to that of fast food restaurants in many kinds. When we operate a fast food restaurants, we should consider its’ location, the amount of customer and connect with contiguous commercial circle. As well as the operation of port, the most important of that is not the facilities or management, but it’s measure of area of commercial circle—the hinterland scope. Only the hinterland scope is large enough and its’ economic development well, can support the huge investment of port building up, and also can keep or attract the shipper or the owner of cargo by more preferential fixed price. In economic development of the hinterland, the present economic development of mainland China can make up a deficiency of Kaohsiung Port’s reducing of amount of cargo by shortage of inner market demand.
When we consider the competition of Kaohsiung Port in the point of view, we analyze the proposition through Information Electronics Industry. Because of Global Logistics Management, the logistics mode between Cross-straits is providing mainland China the key to components by Taiwan, deep going processing in Taiwan. To export cargo to Overseas Configuration Center commonal from Taiwan and Mainland, Taiwan or mainland China Direct shipment, to estabilish Local Buffer Center in mainland China. Basing on this five logistics mode, there have high demand of physical distribution of Information Electronics Industry between Cross-straits, port play the important role in this process of distribution. And we presume that Kaohsiung Port can promote its competition by the situation.
So in this thesis, we demonstration the close relation between the development of industry and the developing of port by comparing the Information Electronics Industry development in hinterland of Kaohsiung Port with of Shanghai Port. And we further analysis the development strategy for the hinterland of Kaohsiung Port and city. As follows is the conclusion of this thesis:
I. In port aspect, we should replan the development tactics of Internation Distripark and Free Trade Port.
II. In port city aspect, we should perfect the joint of air transportpion and marine transporzation, and regulate the industrial structure.
III. In the aspect of the cooperation of Cross-straits port, first of all is to solve the directshipment problem between cross-straits to promote Kaohsiung Port to the pirot of Global and mainland China. Second to construct the group of cross-straits port based on the cooperation of Taiwan and mainland china.
IV. In the aspect of government policy, we emphasize the development of Global Logistics Management into the logistics center of region or global gradually based on this policy.
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