A Study on Market Segmentation for the Drinking Yogurt

碩士 === 國立屏東科技大學 === 農企業管理系 === 91 === The market for the drinking yogurt has been booming for the past decade. The firms used to emphasize the health and nutrition value of the product, and this strategy has been pretty successful, as the consumers become more and more health-conscious. However, the...

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Bibliographic Details
Main Authors: Yueh-Hung Liu, 劉岳鴻
Other Authors: Wen-Chi Huang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/63359043702320144659