Consumers’self-concept and brand image perceptions: The study of a science & technology university
碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 91 === In recent years, changes of higher education policies and the decrease of birth rate have increased competition among higher education markets in Taiwan. Consequently, image-build of universities has become an importance issues to their management. Previous...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24300778230951346561 |