A connection research of the type of psychological contract and organizationalcommitment---The case of a convenience store

• Main Authors: Ching-ming Wang, 王經明
• Other Authors: Pei Chao
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/29515102363026459360

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Facing the change of the franchiser-franchisee relationship nowadays, the franchisees don’t have to work for one single franchiser for their whole life any more. And it means the franchiser needs to examine every policy within the franchiser-franchisee relationship from the franchisees’ point of view. Psychological contact stresses for each franchisee and the franchiser to believe that both parties will go by the content of contract based on the principle of reciprocity and then to carry out their obligations respectively. The psychological contract functions through an exchange process of “franchiser’s inducement and franchisee’s contribution.” According to the relative degree of inducement-contribution differences, the psychological contract is going to bring forth different types of contractual relationship. Within the different types of contractual relationship, franchisees express the various extents of the commitment to their franchiser. The commitment to franchiser per se indicates the relative degree of a franchisee’s recognition and involvement to the franchiser. That is, the different types of psychological contract affect the franchisees whether to continue the franchiser-franchisee relationship or not. So the purposes of this research are: 1. confer different lures---types of contribution will lead to different types of franchiser-franchisee relationship. 2. confer different types of psychological contract how to affect franchisee commitment to franchiser. Here are the findings of this study: 1. The contractual relationship with a balance between franchisee’s contribution and franchiser inducement has no significantly different commitment from the contractual relationship with an unbalance between franchisee’s contribution and franchiser inducement. 2. In the unbalance relationship, the situation that franchisee contribution is less than franchiser inducement, comparing to the situation that franchisee contribution is more than franchiser inducement, expresses a significantly greater degree of commitment. 3. In the balance relationship, the situation that franchisee contribution is as much as franchiser inducement, comparing to the situation that franchisee contribution is as less as franchiser inducement, shows a greater degree of commitment. 4. There are no significant difference in commitment among shopkeepers, gender, age, education and marriage.