Investigation into the Negative Side of Relational Exchange and Its Antecedents
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Almost all past relationship marketing research and publications assert that relationship marketing is desirable for both companies and customers, and say nothing about its negative side. But is it true that relationship marketing is all good for customers w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64864390772026232097 |