A Study of consumer decision making on services switching process in hair salon business

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === This study discusses about the influence on its follow-up decision making model by its former decision making model for switching factors during the switching process when consumers select services. It has received assistance from Mentor Hair Stylist chain...

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Bibliographic Details
Main Authors: Chih-Lang Lai, 賴志郎
Other Authors: Ting-Jui Chou
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/71762023843887446425