The Knowledge Management Activities of Master Franchisees in International Franchising Systems: A Case Study of Coffee Chain Stores
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === With the increasing importance of internationalization and globalization, many companies cross the boundaries for the potential regions, and retailers are included. Then among variety of internationalization explorations, international franchising systems be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29106848065305134027 |