The Determinants of Relationship Commitment on Business-to-Consumer Group Transactions－the case of the insurance industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Since relationship marketing was proposed by Berry in 1983, it has received common interest by both academicians and practitioners in recent years. However, the past studies mostly concentrate on either business-to-business（B to B）or business-to-consumer（B t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84373096489165183033 |