THE RESEARCH ON MARKETING STRATEGY FOR ELEMENTARY TEXTBOOKS OF THE INNOVATIVE 1~9 CONSECUTIVE CURRICULUM
碩士 === 南華大學 === 出版事業管理研究所 === 91 === The innovative 1-9 consecutive curriculum for textbooks is a new milestone. The study aims at collecting strategies of textbook makers and pointing out the present status of sales and marketing for textbooks used in primary schools. The four “P” strategy, product...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97505837507750719712 |