Application of the theory of planned behavior to leisure choice---Predicting and explaining the leisure intention and behavior of National Dong Hwa University students
碩士 === 國立東華大學 === 觀光暨遊憩管理研究所 === 91 === The theory of planned behavior (Ajzen, 1985) is used to predict three leisure activities’ intention and behavior: jogging, KTV consumption, and cyber café consumption. Questionnaire was designed by altering Ajzen’s research questionnaire in 1992 about adapt...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35030950991059813999 |