The effects of normative and informational influence on consumers' conformity behavior
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 91 === Abstract In the present consumers’ purchasing culture, fashion culture would easily prompt consumers to result in conformity behavior. For salespersons, this consumers’ purchasing culture will be a huge profit. Therefore, this study investigates on...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05622315966212942608 |