The Green Hotel and Tourists’ Decision on Accommodation

• Main Authors: Chen Chang Hui, 陳長暉
• Other Authors: 黃宗成
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/24681997139060300694

碩士 === 國立嘉義大學 === 管理研究所 === 91 === The living environment of worldwide lives is in endangered by over-development and toxic pollution of the increasing population on the limited resources. From the Vienna Treaty in 1985 to Global Submit in Leo in 1992, their purposes are to protect the global for its sustainable development and to give all human beings a quality living environment. Therefore, the environment protection is changed from the movement of a few people to worldwide activity and the industry also is changed from conservative to active. The idea of the Green Hotel is developed for a long time. For example, the Green Seal in America publishes the green hotel guide, Israel is proposing criteria for green hotel and, moreover, Canada executed the Green Hotel Evaluation on 140 hotels in 1998. Few researches in Taiwan released that both the managers and residents of the hotels agreed with the green hotel but it is not successful in Taiwan. Based on this reason, this research is to study the green hotel as an impact factor on tourists’ decision on choosing the accommodation and their recognition on the green hotel for the government and hotel industry to extend the Green Hotel. This research found that Taiwanese tourists didn’t consider the green hotel as the main determinant on their hotel choices. However, their environment protection behavior could influence their perception, recognition, spending on the green hotel. Therefore, the government should extend the environment protection, promote people to stay overnight at the green hotel, and then improve their living environment and life quality.