External Information Search and Consumer Satisfaction
碩士 === 國立彰化師範大學 === 商業教育學系 === 91 === Information search could reduce consumers’ uncertainty and perceived risk in decision process (Blackwell, Miniard & Engel, 2001). Their uncertainty came from discrepancy between pre-purchase expectation and post-purchase satisfaction. Therefore, information...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73965843925684409997 |