An Empirical Study of Differentiation Strategy and Performance of Taiwan Private Mobile Operators
碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === Since 1997, deregulation of mobile telecommunication in Taiwan market, has enabled Taiwan private mobile operators to formulate their differentiation strategies to attract more mobile subscribers. Despite of ex-monopoly Chunghwa mobile operator, those new comer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92920924700318409656 |