The Market Positioning and Business Model of a Golf Course in Hsinchu Area

• Main Authors: Jones Chang, 張智超
• Other Authors: Hsiao-Cheng Yu
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/39386497181126463206

碩士 === 國立交通大學 === 科技管理學程碩士班 === 91 === Hsinchu is the high-tech center in Taiwan. There are many successful entrepreneurs in Science Park, scholars in Chin-Hwa and Chiao-Tung universities, and researchers in ITRI. However, the need of quality recreational facilities in Hsinchu area is not met.This thesis reviewed intensive literatures from government offices on recreational agriculture policy, tourism policy, and regulation on golf courts. The purpose was to develop a business plan for setting up a golf court with other recreational facilities such as bicycling, gardening, restaurants, shopping, etc. Key considerations include market positioning, target customers, potential customer survey, business strategy, pricing and financial analysis, etc. The finding of the analysis suggested that a six-hold golf course would fit the needs of majority golfers. The location has to be within 25 minutes drive from Hsinchu Science Park.