| Summary: | 碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 91 === This thesis reports on a portfolio analysis for the strategic development of Taiwan’s broad-band communications industry, particularly the xDSL firms operating in the markets of eastern China. The objective of this study is to identify critical elements contributing to the market competitiveness in eastern China, thus providing firms with a reference for future operations in the strategic and competitive contexts.
A framework of portfolio analysis, macro environmental analysis, and the five forces model were used to assess the competitive requirements and strategic implications. Future directions of strategic maneuvering for the Taiwanese firms were also included.
Results reveal that the xDSL market is presently in a growth stage in the eastern Chinese market, and the most favorable strategy for the Taiwanese firms is to position as the OEM suppliers. Detailed operating strategy in eastern China should focus on cost reductions through flexible operations in customized product offerings using a network with local suppliers, systems product integration, and virtual vertical integration. In the meantime, it is also suggested that Taiwanese firms invest in the development of advanced technology in support of their positions as a technology leaders in the market.
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