| Summary: | 碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 91 === The collaborative operations between ODM and brand firms are commonly observed among various industry supply chain. The cooperation/competition relationship of ODM and brand business is highly tangled. The brand company needs competitive cost and great quality provided by its ODM partners, but also needs to prevent the ODM partners from getting into brand business. ODM company needs stable and enormous orders to sustain ongoing operations, but generally is unable to make good profits for long term development.
The purpose of this research is to explore how Nokia develops its underlying processes as a global brand player to facilitate its future strategy formulation. The study finally concludes Nokia’s unique processes to create value up and cost down its relatively competitive advantages. This finding could be used as a reference to pursue as a regional or global brand for an ODM company in developing their own design, manufacturing, and logistics capabilities.
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