Marketing Strategy for New Products of Semiconductor Equipment Industry

碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 91 === The life cycle of the whole semiconductor industry has been running through innovation stage, differentiation stage to current cost stage since the semiconductor was introduced a half century ago. Every semiconductor manufacturer is thinking the ma...

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Bibliographic Details
Main Authors: Jui-Liang Kuo, 郭瑞良
Other Authors: Chyan Yang
Format: Others
Language:en_US
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/31922980306151215821