Effects of Frequency Program Design on Rewards Preferences in Credit Card Market -“Customer Loyalty” as the Moderator
碩士 === 國立交通大學 === 經營管理研究所 === 91 === Frequency programs (FPs) are currently increasing in popularity around the world and have become a key component of the marketing strategies of companies in a wide variety of industries, serving a critical role in developing relationships and retaining customers....
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02581894937330715668 |